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Managing Your Web Presence

as an author, writer, independent publisher

It is no exaggeration to say that the worldwide web has emerged as the single greatest force for progress and enlightenment in recent times. It has revolutionised the free-flow of information and ideas, with implications for trade, the exchange of goods and services, all aspects of how we communicate and interact. The world has never been more connected.

Authors, writers, independent publishers have been quick to take advantage of the opportunities that the web offers. It allow us to write to and for a public audience. It is a publishing platform in its own right. It facilitates the author in reaching his or her target audience, building a following within one's genre or niche, making a living as a writer and independent publisher.

It is difficult to gauge precisely how many web users are engaging actively with the medium with this objective in mind. They probably number in their millions. At the same time, using the web effectively does involve something of a learning curve. Here at The Manuscript Publisher, we have devised a range of services specifically for authors, writers, independent publishers who are interested in realising the literary, commercial and other potential of the worldwide web as a platform to reach and engage with their audiences.

We can create for you your own free-hosted website and/or blog, with full e-commerce facility, so that you can take orders online and receive payments via PayPal. You only pay a once-off fee of €250 for construction and design of a basic website, which will typically consist of pages for:

- Home
- About
- Product/Services
- News/Blog
- Contact Information

We use free-hosted web publishing platforms, such as Blogger, Google Sites, Wordpress, etc., meaning that there are no hosting fees involved. We can re-direct your site so that it points to your own custom domain (e.g. mydomain.com) at no extra cost. We can even help you to register a domain - Go Daddy is a domain name registrar whom we are happy to recommend for this purpose.

The websites that we create are easy to use and customise with built-in, user-friendly web editors. Moreover, we will provide full training and support, including after sales support, to get you fully up and running. If we are unable to tell you how to fix it yourself, we will fix it for you - everything is stored in the cloud, so there is no need to call in the service repair people!

These websites also integrate nicely with other social networking platforms and social media tools - e.g. YouTube, Gmail, Google Docs, Picasa Web Albums, Facebook, Twitter, Google Plus, etc. They can include online forms and other direct response mechanisms that visitors to your site can use to contact you, leave messages, sign up to your mailing list, take part in surveys, etc.

Of course, there are other sales platforms that offer opportunities to sell books on the worldwide web (see our section on Sales and Marketing). As an author, writer, independent publisher, you should avail of them. However, it is also a tremendous practical benefit to have your own domain on the web. It can be highly effective in terms of reaching your target audience. It is also a useful means of cultivating the appreciation that you hope to nurture for your literary output. As your reputation grows, your audience will start to seek you out. It makes sense to offer them some means of finding you.

Talk to us today about how we can help you to manage and create your own online presence as an author, writer, independent publisher